What’s the real colour of a product?

In this section, we explain the differences in colour that can occur between a product image against a white background and one in an interiors setting, and how to know what the real colour of a product is.

The photos we take of our products against a white background are always shot with a neutral calibrated light, which is the type we need to see the real colour of the product.

silla amira grafito fondo blanco luz neutra

Luz neutra

Why is does a product have a different colour when shot against a white background than when it’s in an interior?

Because depending on the type and tone of the light that the product is exposed to, the colour we see can have a more yellow, white or dark.

Here’s an example of the variations you can see in the colour of our Amira grafito chair, according to the tone of the light to which it is exposed.

If we put the chair in a spot with indirect natural light, the colour appears darker. However, if the sunlight is direct, the chair appears whiter. The same thing happens if the chair is exposed to indoor artificial light, which gives grey a warmer tone, and when the light source is under a direct light at night, the colour of the chair appears more yellowy.


Indirect natural light


Direct sunlight


Indoor lighting


Direct light source

To finish up, here’s a graphic showing the colour temperature scale, so you can see the tonality of the colour according to its exposure to light.

Colour temperature refers to the different tones that light can have. In other words, light can have a more yellow tone (warm), or white or blue (cold). This level of warmth is measured in Kelvin grades (K). The higher the Kelvin score, the whiter the tone, and the lower, the more yellow.

For example, the product image on a white background is shot with a neutral light calibrated to 5,200 Kelvin, which is equivalent to direct sunlight.

Colour temperature scale


To sum up, the colours we see in a product can vary according to the type of light used when it was photographed.

We hope we’ve helped you understand the different colour variations you can see in your product in different kinds of light.